Blog

Writing on technology, marketing, and whatever else is on my mind.

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How stupid you are

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we're cooked

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Yeah, It's over.

July 20, 2026 Technology

Death of the Internet

Too many "experts" extoll the death of tech and other things. We can't be led astray by changes in tech. Consisstency is always key

April 4, 2026 Marketing

Why most marketing attribution models are broken

We spend enormous energy attributing conversions to channels, yet the models we rely on systematically misrepresent how customers actually decide. Here's what I think we're getting wrong.

Blog

Death of the Internet

Why most marketing attribution models are broken

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