About me
I'm Christopher Snelling — founder of TopOut Group, a marketer by trade, and a developer by habit. I've spent my career working at the intersection of growth, technology, and product — believing the best work happens when those disciplines stop treating each other as separate departments.
What I do
At TopOut Group, I work with companies to help them grow — through sharper positioning, better use of technology, and marketing that actually reflects how their customers think. It's consulting work, but the kind that gets close to the product.
Outside of client work, I build. That might mean prototyping a tool to scratch my own itch, exploring a new API, or just staying current with what's changing in the industry fast enough to give advice worth taking.
What I write about
This blog is a place to think out loud. Expect posts in three loose categories:
Technology
AI, software tools, developer experience, and what the next few years might actually look like — minus the hype.
Marketing
Growth strategy, attribution, brand, content, and the mechanics of how people actually discover and choose things.
Everything else
Books, tools, ideas, and whatever's currently holding my attention. No strict brief.
Where I put my time
Business
TopOut Group
A marketing consultancy helping companies grow through sharper positioning, better use of technology, and strategies that reflect how customers actually make decisions.
Code
Projects & side work
Side projects, experiments, and tools I'm building — mostly at the intersection of marketing and technology.
Get in touch
If you want to talk about a project, an idea, or just something you read here — I'm easy to reach. No cold pitches, please.