Christopher SnellingFounder of TopOut Group. Writing about technology, marketing, and the spaces where they overlap.https://christophersnelling.com/en-usHow stupid you arehttps://christophersnelling.com/blog/2026-08-01-how-stupid-you-are/https://christophersnelling.com/blog/2026-08-01-how-stupid-you-are/How stupid you areSat, 01 Aug 2026 00:00:00 GMTwe're cookedhttps://christophersnelling.com/blog/2026-08-01-we-re-cooked/https://christophersnelling.com/blog/2026-08-01-we-re-cooked/we're cookedSat, 01 Aug 2026 00:00:00 GMTYeah, It's over.https://christophersnelling.com/blog/2026-07-31-yeah-it-s-over/https://christophersnelling.com/blog/2026-07-31-yeah-it-s-over/Yeah, It's over.Fri, 31 Jul 2026 00:00:00 GMTDeath of the Internethttps://christophersnelling.com/blog/death-of-the-internet/https://christophersnelling.com/blog/death-of-the-internet/Too many "experts" extoll the death of tech and other things. We can't be led astray by changes in tech. Consisstency is always keyMon, 20 Jul 2026 20:21:24 GMTWhy most marketing attribution models are brokenhttps://christophersnelling.com/blog/why-marketing-attribution-is-broken/https://christophersnelling.com/blog/why-marketing-attribution-is-broken/We spend enormous energy attributing conversions to channels, yet the models we rely on systematically misrepresent how customers actually decide. Here's what I think we're getting wrong.Sat, 04 Apr 2026 00:00:00 GMT